The Mahindra XUV700 has once again made headlines with an unexpected move its price has been slashed further across select variants. This price reduction comes as a strategic decision by Mahindra to strengthen its grip on the mid-size SUV segment, especially amidst increasing competition and changing customer preferences. For potential buyers, this price cut means better value for money and an even more attractive proposition for those looking for a technologically advanced and feature-rich SUV. With demand already high and waiting periods stretching months, this announcement is sure to boost interest even more.
Revised Price Structure Across Variants
Updated Pricing Details
The latest price revision of the Mahindra XUV700 affects multiple trims, including the entry-level MX variant and the highly sought-after AX5 and AX7 trims. Depending on the model and drivetrain, the price drop ranges between ₹20,000 to ₹1 lakh. This move positions the XUV700 even more competitively in the SUV market without compromising on features or performance.
- XUV700 MX (Petrol Manual): Price reduced by ₹20,000
- AX3 (Petrol Manual): Price cut of ₹40,000
- AX5 (Diesel Manual): Price down by ₹50,000
- AX7 (Diesel Automatic with ADAS): Discounted by nearly ₹1 lakh
This reduction is valid across most cities in India and is reflected in both ex-showroom and on-road pricing depending on the local taxes and dealer handling charges.
Why the Price Reduction Now?
There are a few strategic reasons behind Mahindra’s decision to revise the pricing of the XUV700:
- To stay ahead of competitors like Tata Safari, MG Hector, and Hyundai Alcazar
- To attract new car buyers amid a slowing auto market
- To reduce existing inventory ahead of new variant launches
- To appeal to budget-conscious buyers without losing out on key features
By lowering the entry point for the XUV700, Mahindra aims to expand its customer base and encourage more conversions from interest to purchase.
What Buyers Get at the New Price
Enhanced Value Proposition
Even with a lowered price, Mahindra has not stripped down the features of the XUV700. Buyers can still enjoy segment-leading tech and comfort features across various trims, such as:
- ADAS (Advanced Driver Assistance Systems) in AX7 variants
- Dual 10.25-inch digital displays for infotainment and instrumentation
- Panoramic Skyroof
- LED headlamps with sequential indicators
- Premium leatherette upholstery in higher trims
- Sony 3D surround sound system (12-speaker setup in top variants)
The reduction in price doesn’t mean compromise in quality or safety, as all variants continue to maintain their Global NCAP 5-star safety rating and build integrity.
Powertrain Options Still Available
The Mahindra XUV700 is available with two engine options both of which continue to be offered across the revised price structure:
- 2.0L Turbo GDi Petrol: Producing 200 hp and 380 Nm of torque
- 2.2L mHawk Diesel: Available in two tunes 155 hp (MX variant) and 185 hp (AX variants)
Transmission options include 6-speed manual and 6-speed torque converter automatic gearboxes. Select diesel variants also come with an AWD (All-Wheel Drive) option, primarily for off-road and performance enthusiasts.
Impact on Competitor Models
Comparison with Market Rivals
With the new pricing strategy, the Mahindra XUV700 becomes a tougher contender for several mid-size and premium SUVs. Let’s look at how it now compares:
- Tata Safari: Slightly higher priced for similar features; lacks ADAS
- MG Hector Plus: Competitive on features, but less power and no AWD option
- Hyundai Alcazar: Smaller engine output and limited tech features compared to XUV700
- Jeep Compass: Premium pricing puts it in a higher bracket, making XUV700 more value-focused
The latest price cut makes the XUV700 a more sensible purchase, especially for tech-savvy and safety-conscious buyers who would otherwise consider stretching their budget for similar feature sets in pricier models.
Customer Reactions and Market Response
Positive Reception
Following the announcement, social media platforms and automobile forums lit up with positive responses from existing fans and prospective buyers. Many customers who were on the fence are now considering booking the XUV700 due to the added value. Car reviewers and experts also commended the move as one that puts customer interests first while maintaining a strong brand image.
Booking Surge and Delivery Updates
Mahindra dealerships across urban and semi-urban areas have reported a rise in showroom footfall and online booking inquiries. However, with increased demand, the brand also faces challenges in managing production and deliveries. Depending on the variant and location, the average waiting period is currently between 8 to 20 weeks. Buyers are advised to confirm availability and expected delivery timelines with local dealers before booking.
Should You Buy the XUV700 Now?
Perfect Timing for Value Seekers
With a history of delivering performance, comfort, and technology in a well-designed package, the XUV700 has become a favorite in its category. The recent price drop makes it an even more compelling option for:
- Families looking for a spacious and safe 5- or 7-seater SUV
- Professionals wanting a feature-rich vehicle with highway capabilities
- Tech enthusiasts interested in semi-autonomous driving features
The revised pricing brings the AX3 and AX5 variants within reach of buyers previously considering lower-segment vehicles. Those aiming for ADAS and luxury features can now move toward AX7 trims without drastically exceeding their budget.
The XUV700 price slashed further across its lineup is not just a marketing strategy it’s a strong message to the market. Mahindra is doubling down on its promise to deliver high-tech, safe, and performance-oriented SUVs at affordable rates. For potential customers, this is a golden opportunity to invest in a segment-defining vehicle without stretching finances. Whether you’re upgrading from a hatchback, replacing an older SUV, or buying your first big family car, the Mahindra XUV700 now offers more than ever at a better price than before.